October 2010 Golf Minutes

SVRA Golf Committee Meeting Minutes Oct 14, 2010

 

Meeting was called to order at 4:00pm by Director Braun Co-Chair.

Attendees: Kirk Sessions General Manager, Director Gary Braun Co-Chair, Bob Manning, Randy King Co-Chair, Gayle Brice, Rolf Burmeister, Korry Wheeler.

1. 1.       Review and approval of the Sept. golf committee minutes. The minutes were approved as written.
2. 2.       Golf Pro Report: Randy King gave his report as follows.
3. 3.       Old Business

1.  
   1. Discounts given on merchandise this year totaled around $28,000 out of a total of a little over $100,000 in sales.
   2. The inventory on hand is down to $42,000.
   3. The total rounds for the year are about 2000 rounds behind where we would like to be. We generally make about $5 per round in merchandise sales. If we could improve our number of rounds next year, this would be a big boost to our revenue. The new pricing strategies that in place will help our revenue next year.
   4. The 2010 budget shows that SVRA is down in punch cards, season passes, green fees and yearly trail fees.

1.  
   1. Golf Policies: Gary Braun revised the current golf policies and asked that the Golf Committee review this and give him their input. Over the winter he will compile all of the input and produce a new set of golf policies. Action Item Golf Committee: Review Golf Policy and Procedures and send comments to Gary.
   2. Golf Marshals purpose/authority: Rolf presented a draft of various regulations that could be incorporated on the golf course. He asked the other members of the committee to give him their input so we can come to an agreement as to the rules that need to be established on the golf course. (See attached document). Action Item Golf Committee: Review the draft, give suggestions to Rolf Burmeister.
   3. SVRA Sanctioned Events: A list of the proposed SVRA sanctioned events was discussed. It was decided that the yearly sanctioned events would include:

1-      Property Owner’s Tournament

2-      Member Guest-Open Invitational Tournament

3-      Mr. and Mrs. Tournament

4-      Beat the Pros Tournament

5-      Lincoln County Championship

These events will be defined and described by the golf pros and revised by the golf committee. Action Item Randy/Korry: define the golf tournaments.

1. 4.       New Business

1.  
   1. Overall Golf Business: This was a tough year for golf. The total golf operation looks to come in $75,000-$90,000 under budgeted revenue. Although the new fall prices have helped us to catch up from what we were looking at before the new prices went into effect.
   2. 2011 Prices:  The golf committee discussed introducing a low pricing strategy next year. We would like to be known as the high value course. We offer a well maintained golf course at a very reasonable price. Daily trail fees need to be raised to make it more in line with the yearly trail fee price. Right now it takes 42 rounds to make it worth buying the trail fee. If we bring the daily price back to where it was, it will take this number down to 25 rounds. There was discussion as to whether or not we should allow RV park members to buy a member season pass. It is believed that this would increase the amount of season passes sold and would be an incentive to get people from the RV park to come and spend their money at our course. It was also discussed whether or not the season pass would include green fees to ALL tournaments. This has been an issue in the past because it would require we charge a number of different entry fees instead of making a single entry fee into a tournament.
   3. Ladies’ Invitational: There was discussion as to whether or not the Ladies’ Invitational should get a discounted green fee as they have in the past. It was decided that this tournament brings in a good deal of revenue and good will for the golf course and therefore we should treat them as valued customers and offer a discount for a large group. This same concept should also be used for other large groups. We should make a discount available for guaranteeing a certain number of people. In the past, large groups have been charged to play due to the $5 player fee that has been attached. Action item Gary Braun: make a motion at the October board meeting to reduce the Ladie’s Invitational Green Fees by 50%.
   4. 2011 Calendar: It was discussed as to who is in charge of putting together the calendar. At this point the office has the calendar done for all the events except for golf. The mens and ladies associations will get together to finalize their calendar and then send it up to office so we can finalize the entire SVRA 2011 calendar. Action Item Rolf Burmeister, Jeff Earl, Gayle Brice and Randy King: Create Golf Calendar and turn into General Manager.
2. Meeting was adjourned at 5:40 pm.